Inspired by Fashion Disruptive by Style
Vision
The brand is born with the vision that cycling apparel could be class with equal focus on performance, using highly technical eco-friendly materials.
Adicta Lab Community
We collaborate with enthusiast, professional or just highly passionate bike riders to test in real conditions and validate our product development research through extensive field testing.
Julien Absalon
We are proudly collaborating with the newly created Absolute Absalon Mountain-Bike Racing Team including multiple Olympic and World champion Julien Absalon and U23 French national champion Neilo Perrin-Ganier.
Cadel Evans
Road World Champion, Tour de France winner, MTB legend, bicycle company BMC's iconic rider Cadel Evans is our very unique product developer.
BMC Zero Line
ADICTA LAB created together with BMC the new Zero Apparel Line, this new line is designed to perfectly match most BMC bicycles in both colors & graphics as well as high performance.